Marketers use PathFactory at every stage of the customer lifecycle
17% increase in engagement
“Using PathFactory allowed us to understand, accelerate, and optimize our content strategy to ensure we’re delivering a better buyer’s journey that generates results.”
40% improvement in funnel velocity
“We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance.”
3.5X boost in customer adoption
“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”
The marketers have spoken
